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Springtime Outdoor

Founded with Piero Ambrogio Busmelli’s entrepreneurial vision in 1966, B&B Italia is a world-renowned Italian brand which has a leading position in the world of design and offers solutions both for homes and corporate spaces.

Comprising two sections titled B&B Italia Home Division and B&B Italia Contract Division, the brand stands out among the small brands of the industry with its innovative industrial approach to manufacture since its foundation. Though these two divisions include different brands and identities, they share the same philosophy in essence – to create a perfect balance between innovation and design to offer unique products. Home décor, exterior reorganization or office decoration – the approach of the brand stays the same despite the varying contexts.

Having formed strong relations with international designers and carried out continuous research have played an important role in B&B Italia’s achievements which includes many awards such as Compasso D’Oro, the most prestigious award in industrial design in Italia. With a wide distribution area, the brand makes sales in more than 80 countries. B&B Italia’s headquarters in Novedrate, Como was designed by Renzo Piano and Richard Rogers in 1972.

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Brand
Designer
Jean-Marie Massaud

Having graduated from Paris 'ENSCI-Les Ateliers, Paris Design Institute in 1990, Jean-Marie Massaud has been working in a wide range of fields from architecture to objects since the beginning of his career.
The designer, who has collaborated with big companies such as Air France, Axor, Mdf Italia, Poltrona Frau, and Toyota, brings together comfort and elegance, contemporary and
traditional in his works. Always in pursuit of lightness in terms of essence and form, JeanMarie Massaud strives to synthesize these three themes in his works: individual and collective satisfaction, economic and industrial efficiency, and environmental concerns.
One of his most famous projects is Estadio Akron, a football stadium that resembles a readyto-erupt volcano, in Guadalajara, Mexico.

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