Founded in 1954, the ADI Compasso d’Oro Award is the oldest and most influential international design prize.

The Compasso d’Oro award is an important recognition given by the Italian Association of Industrial Design (ADI) to reward and promote the quality of Italian design. It is the oldest and most prestigious industrial design award in the world. Founded in 1954, the prize was born from an idea by Giò Ponti and Alberto Rosselli and was initially supported by the La Rinascente department store. Since La Rinascente’s patronage ended in 1964, the prize has been fully administered by ADI.

ADI Compasso d’Oro Award winners in furniture and lighting product groups since 1954

SERIE UP, designed by Gaetano Pesce in 1969, won the XXVII Compasso d’Oro ADI – Product Career Award 2022.

SERIE UP, a renowned icon of international contemporary design, was awarded the most important prize in the field of Italian industrial design and was praised by the international jury as “The perfect synthesis of technological experimentation and formal research, the UP armchair designed by Gaetano Pesce is a poetic witness of the complex relationship between the female figure and different socio-cultural contexts, and at the same time a product that has always represented a vision of civic commitment to design”.