Fuji
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers.
Brand
Designer
Francesco Rota
Francesco Rota is an interior and product designer based in Milan. He was born in 1966, graduated in product design at Art Center College of Design in 1994, La Tour de Peilz (Switzerland), and in 1998 opened his own studio in Milano where he doesn’t limit his work within only one field. The secret to his long-lasting success lies in the wide scope of his interests: product, furniture, lighting, showrooms, offices, residential interiors, events, etc. In 2004 he lectured in a master’s programme at Istituto Europeo di Design in collaboration with Magis. In 2013 he was appointed creative director of Lapalma. Apart from introducing new products for the brand, he aims at strengthening their positions in the most demanding world markets – Europe, North America and the far East.
Over the years Francesco has collaborated with a number of widely recognised brands such as Bals Tokyo, Barilla, Driade, Fiat, Frag, John Richmond, Knoll International, Lapalma, Lema, Living Divani, L’Oreal Paris, Malo, Martini & Rossi, Mercedes Benz, Moroso, Paola Lenti, Oluce, Versus
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