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Metropolitan Chair

Founded with Piero Ambrogio Busmelli’s entrepreneurial vision in 1966, B&B Italia is a world-renowned Italian brand which has a leading position in the world of design and offers solutions both for homes and corporate spaces.

Comprising two sections titled B&B Italia Home Division and B&B Italia Contract Division, the brand stands out among the small brands of the industry with its innovative industrial approach to manufacture since its foundation. Though these two divisions include different brands and identities, they share the same philosophy in essence – to create a perfect balance between innovation and design to offer unique products. Home décor, exterior reorganization or office decoration – the approach of the brand stays the same despite the varying contexts.

Having formed strong relations with international designers and carried out continuous research have played an important role in B&B Italia’s achievements which includes many awards such as Compasso D’Oro, the most prestigious award in industrial design in Italia. With a wide distribution area, the brand makes sales in more than 80 countries. B&B Italia’s headquarters in Novedrate, Como was designed by Renzo Piano and Richard Rogers in 1972.

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Brand
Designer
Jeffrey Bernett

Born in Illinois, Jeffrey Bernett studied Business Management at Northwestern University and University of Minnesota and graduated from Furniture Design at Parnham College.

The designer founded Studio B in New York in 1995 to create projects that comprise design discipline with a wider perspective. His first collection “Ideas for Production” received an award at Editor’s Award and was displayed at the International Contemporary Furniture Fair (ICFF) that year.

Continuing his works in various fields including interior design, transportation design, furniture, home décor, lighting, fashion accessories, design communication, and strategy planning, Bernett has so far collaborated with a great number of brands such as Authentics, B&B Italia, Bernhardt Design, Boffi, Cappellini, Dune, Estée Lauder, Hidden, Magis, Michael Kors, Moooi, Northwest Airlines, Ligne Roset, Swedese, and Troy. Bernett also teaches at schools and attends design events all across the world.

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