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Serie Up 2000

Serie Up 2000

Founded with Piero Ambrogio Busmelli’s entrepreneurial vision in 1966, B&B Italia is a world-renowned Italian brand which has a leading position in the world of design and offers solutions both for homes and corporate spaces.

Comprising two sections titled B&B Italia Home Division and B&B Italia Contract Division, the brand stands out among the small brands of the industry with its innovative industrial approach to manufacture since its foundation. Though these two divisions include different brands and identities, they share the same philosophy in essence – to create a perfect balance between innovation and design to offer unique products. Home décor, exterior reorganization or office decoration – the approach of the brand stays the same despite the varying contexts.

Having formed strong relations with international designers and carried out continuous research have played an important role in B&B Italia’s achievements which includes many awards such as Compasso D’Oro, the most prestigious award in industrial design in Italia. With a wide distribution area, the brand makes sales in more than 80 countries. B&B Italia’s headquarters in Novedrate, Como was designed by Renzo Piano and Richard Rogers in 1972.

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Gaetano Pesce

Born in La Spezia, Italy in 1939 and studied in Venice, Gaetano Pesce stands out with his works in many fields including architecture, interior design, graphic and film.
Having created innumerable projects in architecture, Pesce’s most famous works include the Hubin apartment in Paris, the Organic Building in Osaka, Mourmans Gallery in Belgium, and Schuman Residence in New York.
The architect’s extraordinary experiments in industrial design and furniture have brought him worldwide fame. Pesce’s works are included in the collections of leading international museums such as MoMA and Museum of Metropolitan Art in New York, Museum of Modern Art in San Francisco, and the Victoria and Albert Museum in London. The architect was honored with a retrospective exhibition at Centre Georges Pompidou in Paris in 1996.

Gaetano Pesce
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